We're building the website builder we wish our families had had.
Every founder here has, at some point, helped a relative wrestle GoDaddy, a hosting plan, a WordPress install and a Fiverr designer to get a four-page website online. It cost more than it should. It looked worse than it should. Worthbuild AI is the answer we never had.
India's 60 million small businesses don't need better website tools. They need a different shape of one.
A wedding photographer in Indore doesn't want to learn Elementor. A pediatric clinic in Pune doesn't want a subscription that costs more per month than their domain costs per year. A tutor in Salem doesn't want to spend Saturday morning picking between 240 templates.
They want a website. One. Live by Sunday. Looks professional. Has their phone number, their WhatsApp, their three services, their location. Doesn't break on a Jio connection. Renews for less than a thousand rupees.
That's a different shape of product than Wix or Framer or even Carrd. We're betting it's a big one.
Six convictions that shape every decision.
Free tier must work.
If a free user can't get a live site they're proud to share, we've failed before we started.
One-time over monthly.
Indians buy once gladly and resist recurring charges. We listened.
The LLM writes copy. We do design.
Letting AI choose visual decisions is how you get the AI-slop look. We don't.
Hindi is not "translation".
Eight Indian languages, real fonts, retuned typography. Not a Google Translate widget.
Done-for-you is not weakness.
In India, "we'll set it up for you over WhatsApp" is a premium feature, not a fallback.
Ship, then tune.
Architecture is mostly right at launch. Product quality comes from a hundred real generations of feedback.
Six people. One floor. Pune.
We're small on purpose. Every feature decision goes through someone who has run a Razorpay account and shipped to Indian SMBs.
Aanya R.
Co-founder · Product. Ex-Razorpay.
Karthik V.
Co-founder · Engineering. Ex-Cloudflare.
Priya M.
Design lead. Indie since 2019.
Ravi B.
Backend. Laravel since v3.
Neha S.
LLM ops, prompts, evals.
Mihir J.
Support, onboarding, done-for-you.
A short receipt.
A whiteboard in Aanya's kitchen.
First sketch of the seven-question form. Most of it survived.
First end-to-end generation.
Wedding photographer in Indore. Took 47 seconds. We knew we had something.
Cloudflare edge, R2, Workers KV.
Switched off "deploy-per-site". Hit 50ms TTFB the same day.
Eight Indian languages live.
Tiro family in, Times New Roman fallbacks finally out.
Lifetime deal launch.
First 100 customers paying. You can still be one of them.